Traditional definitions of design often focus on creating discrete solutionsâ€”be it a product, a building, or a service.Â Strategic designÂ applies some of the principlesÂ of traditional design to “big picture” systemic challenges like health care, education, and climate change. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions. Strategic design is about crafting decision-making.
This works best when design is integrated into the DNA of organizations, creating new opportunities for designers with a strategic aptitude to migrate from studios and ateliers to integrated positions, embedded within organizations and governments.
Helsinki Design Lab seeks to expand the practice of design beyond of the realm of cultural affairs. Although many of us have backgrounds in architecture or other fields of traditional design, HDL’s work is focused on honing the skill set and mindset of the designer to help solve the challenges faced by the interdependent world.
Design strategyÂ is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long-term. This process involves the interplay betweenÂ designÂ andÂ business strategy.
While not always required, design strategy often usesÂ social researchÂ methods to help ground the results andÂ mitigate the riskÂ of any course of action. The approach has proved useful for companies in a variety of strategic scenarios.