Enterprise marketing management (EMM) is a type of software that is used to provide, monitor and maintain a promotional structure across a large organization. EMM consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more

This comprehensive approach to Enterprise Marketing Management provides deep customer insight, enabling marketers to understand what makes customers tick and leverage that understanding to engage buyers in highly relevant, interactive dialogues across digital, social, mobile, and traditional marketing channels.